Boise, ID, September 30, 2022 – Western Power Sports (WPS), a nationwide distributor of powersports industry brands and products, announced that it has entered into an exclusive agreement with Yoshimura R&D of America, Inc., a premium aftermarket exhaust systems company to become the sole distributor of Yoshimura products in the United States, effective October 1, 2022.
The agreement expands on a collaboration that began in 2017 and underscores the companies’ commitment to uncompromising quality and service standards. WPS dealers nationwide will gain exclusive, first-to-market access to Yoshimura’s exceptional line of high-performance mufflers and exhaust systems and accessories for street and off-road motorcycles, as well as select ATVs and UTVs.
“WPS is proud of the strong relationship we developed with Yoshimura over the past five years,” said Steve Lester, president, WPS. “Our two companies share a single-minded vision and passion for powersports. Through this alignment, WPS has earned Yoshimura’s trust. Being awarded the exclusive rights to distribute Yoshimura products in the U.S. is a responsibility we do not take lightly and are honored to take on.
“The exclusive distribution of Yoshimura’s superior products through WPS’ reliable dealer network and passionate powersports sales force is the next step in growing this partnership and will allow us to succeed together for years to come,” Lester continued.
Steve Lester, president, Western Power Sports
The WPS dealer network is well acquainted with Yoshimura’s outstanding, technologically advanced product lines. Its Signature Series exhaust systems cover the entire powersports spectrum, while its Race Series systems are for closed course competition. All feature innovative design elements, high-qualitymaterials and craftsmanship for which the legacy brand is known.
“We are excited to announce that WPS is now the exclusive U.S. distributor for Yoshimura products,” said Yusaku Yoshimura, president, Yoshimura R&D of America. “Our relationship with them has exceeded our expectations over the past several years and we are sure this new endeavor will make our partnership even stronger.
“We trust in the WPS team’s invaluable industry experience, extensive resources, and most importantly, their passion for powersports. We believe this decision will help us to better service dealers and end users moving into the future,” Yoshimura said.
Yusaku Yoshimura, president, Yoshimura R&D of America
About Western Power Sports
Based in Boise, Idaho, Western Power Sports (WPS) was incorporated in 1960 and distributes over 150,000 products that include offroad and street motorcycle, ATV, snowmobile, and watercraft parts and accessories to thousands of dealers nationwide. WPS joined Arrowhead Engineered Products in January 2022. WPS is currently the fastest growing nationwide delivery system of powersports industry products and delivers these products through its regional warehouse network, with locations in Idaho, California, Georgia, Pennsylvania, Indiana, and Texas. WPS strives to bring powersports dealers the best in service, product, and delivery—a formula that’s proven very successful over the last 62 years.
About Yoshimura
Yoshimura is renowned for its Research and Development. But producing the finest exhaust systems in the world requires more than a big R&D department. Yoshimura is the leading manufacturer of exhaust systems because our commitment to R&D is matched by our dedication to uncompromising quality standards and our expertise in manufacturing pipes that meet those standards.
Jett Lawrence (center) and Yoshimura-equipped Team Honda HRC sitting atop the podium after winning the 2022 AMA Pro Motocross 250cc Championship.
